Just as people grow accustomed to brown pancake syrup made from corn syrup rather than maple tree sap, they've grown to love artificially-colored eye vitamins filled with synthetic ingredients.
But customers and nutritionists who know VisiVite eye vitamins know they're not "ugly." They're beautiful!
And so it was when one of our customers asked about VisiVite Super Lutein 444, which with VisiVite NightSight are our two newest and most popular eye vitamins ever.
David wrote, "Just received the bottle and noticed the capsules have a very different look from any other capsule I’ve ever seen. Picture attached. Just wanted to confirm first that they are A-OK."
Yes, David, perfectly normal! And thanks for noticing!
Other companies use several tricks to make their tablets and capsules, "pretty," including:
Titanium Dioxide: An excipient compound added to take up colored pigment, thereby making capsules opaque so that you can't see what's inside. Some studies suggest that titanium dioxide may be carcinogenic. VisiVite supplements do not contain titanium dioxide.
Artificial Colors: A popular mass-marketed popular eye vitamin for macular degeneration found on drugstore shelves contains FD&C red 40 and FD&C blue 1.
Synthetic Fillers:  I'm a member of the Industry Advisory Board of the Ocular Wellness and Nutrition Society, which filed a complaint against an Arizona company for advertising high lutein and zeaxanthin content when the actual capsules contained nearly none of each ingredient and instead were filled with rice flour. If you thought that the Arizona Attorney General, US Food and Drug Administration or Federal Trade Commission would have levied fines or taken the product off the market to protect consumers, you would be mistaken. VisiVite not only uses no synthetic fillers, we send each and every production lot for independent laboratory verification of potency and purity to assure our customers of our quality. It's not a requirement, but it's part of our Mission Statement.
Natural Lutein and Zeaxanthin have a deep color to them, unlike synthetic versions. With 44 mg lutein and 4 mg zeaxanthin, its clear vegetarian capsules show the beautiful colors of nature clearly.
VisiVite Super Lutein 444 Allergens
NO EGG or its derivatives, such as yolk, egg white, egg protein isolates, albumin, etc.
NO MILK or its derivatives, such as whey, casein, caseinates, yogurt, cheese, butter, etc.
NO PEANUTS or its derivatives, such as peanut protein, oil, butter, flour, etc.
NO TREE NUTS such as almond, brazil nut, cashew, hazelnut, macadamia, pecan, pine nut, pistachio or walnut and its derivatives
NO SHELLFISH such as crustaceans and mollusks and their derivatives
NO FISH or its derivatives, such as fish protein and oils
NO SOY or its derivatives, such as protein isolates, lecithin, etc
NO WHEAT such as semolina, durum, kamut, spelt, triticale and their derivatives, such as flour, germ, sprouts, etc
NO GLUTEN containing ingredients (wheat, oats, barley, rye)
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